Instagram is the fastest growing social media platform and combines multiple formats to create organic content (photo, video, stories, reels, IGTV, and live videos). It is a place to showcase your business and build relationships with customers and potential new clients. Multiple platforms can help you follow and schedule out your content strategy but our personal favorite is Plann. Plann it its core “is a complete Instagram scheduling, analytics and strategy suite that is visually focused, just like Instagram, to ensure your absolute success on social media”. Thanks to these features and overall layout, Plann is seeing some serious growth in popularity. Just this quarter (Q2 2022), the platform was recognized on both the Top 20 Fastest Growing Software (#1) and the Top 20 Most Popular Software (#6) lists.

Plann’s platform allows you to prepare every element you need for Instagram posts, stories, or reels while viewing your profile on the side, to ensure the style aligns with what has already been shared. Once you have everything ready, you can post it or schedule it for another time. Plann will upload your content to the selected social media platforms (Instagram, Facebook, and/or LinkedIn). This is ideal because posting at the right time is one of the factors that will make your content succeed or go unnoticed. Other contributing factors are the audience and the platform’s algorithm. To discover the best time to post on a specific social media platform, it is crucial to dive into experts’ data and post at different times to track your content’s performance. Social media is constantly changing and evolving, so there is no exact formula to succeed.

Moreover, Plann tracks the needed advanced analytics and the engagement your posts have produced. This is an excellent way of analyzing what works and making the proper changes to your strategy. Other tools available include a content calendar, a hashtags section, or a strategy tracker, making Plann the platform you want for your business. Another exciting aspect of this program is its free version that allows you to include one team member to manage one brand. If you want to grow your team or brand management, you will have to go for a premium package.

If you want to learn more about the utilities of Plann, here is a quick tutorial or visit their website.