No matter your overarching goals, whenever you post on social media you want the maximum number of eyes to view your content. It’s important to note that the world of social media is constantly changing and brands need to adapt quickly in order to thrive. Thanks to new trends and massive world events, like COVID-19 the most effective times to post have changed over the years. Thanks to a recent report done by Sprout Social, this blog post is highlighting the best times to post on certain social media platforms.
Best Times: Tuesday, Wednesday and Friday 9 a.m. – 1 p.m.
Worst Day: Saturday
Facebook is still the most used social media platform in the world and it’s important to consider that when taking these times into consideration. According to Sprout Social “the high engagement shown in the early morning, as well as the more traditional US workday, also reflects Facebook’s significant global audience. This makes it an opportune platform for any brand running an international or multi-location strategy.”
Best Times: Tuesday 11 a.m.- 2 p.m., Monday through Friday 11 a.m.
Best Day: Tuesday
Worst Day: Sunday
Thanks to new features like Reels, Instagram was an extremely popular platform during lockdown. According to the report, “similar to Instagram’s parent company Facebook, the top times to post on Instagram expanded in 2020 compared to previous years. Midday engagement during weekdays became even denser with top times throughout the 11 a.m.–2 p.m. range, and evenings and weekend times showed increased opportunities for engagement.”
Best Times: Wednesday 9 a.m.- 3 p.m., Tuesday through Thursday 9-11 a.m.
Best Day: Wednesday
Worst Day: Saturday
Twitter’s popularity is due to the news and informational content it provides users. 2020 had some pretty massive world events so it’s no surprise actively remained high during weekdays. Twitter is also considered to be a “key place for customers to easily get a direct line to brands through conversations and mentions. This means that having a customer care strategy in place is particularly important for the platform, as is moving beyond reacting to individual issues and towards proactively improving the overall customer experience through social listening and analyzing voice of customer data.”
Best Times: Tuesday through Thursday 9 a.m.- noon
Best Days: Tuesday and Wednesday
Worst Day: Sunday
Since LinkedIn is more of a professional platform it makes sense that the majority of engagement takes place during the workweek and not over the weekend. “While the platform is an obvious match for B2B strategy, any brand can utilize LinkedIn marketing best practices and highlight wins as a company and culture. It’s an ideal fit for employee advocacy and empowering employees to advance their personal brand or professional development as they publish content to their own profiles.”
Visit our other posts for social media best practices.
