Over the last couple of years, podcasts have become an extremely popular medium. According to Podcast Insights, there are currently over 750,000 podcasts out there with over 30 million episodes as of June 2019, and these numbers will only continue to grow.

For many, podcasts have replaced listening to the radio. One of the main reasons why this is becoming a trend is because podcasts are more on-demand and personalized than many radio shows. Brands are also catching on to this. Podcasting has become a very popular marketing platform because it allows brands to communicate with a captivated audience.

With that being said, it’s important not to center your podcast solely around marketing a specific product or service. Listeners aren’t tuning in each week just to have ads read to them. After you determine who your audience is, start creating content that they would want to hear.

Podcasts provide a number of other benefits. That’s why so many companies are starting to produce their own.  One of the most obvious benefits is that it is a source of new content creation. It’s important to utilize every facet of content your podcast can offer so try to incorporate video along with your audio when you can.

Podcasts also provide a lot of benefits. That is why you see so many companies producing their own nowadays. One of the most obvious benefits is that it is a source of new content creation. It’s important to utilize every facet of content your podcast can offer so try to incorporate video along with your audio when you can.

Another massive benefit of podcasts is SEO. Just like with your other marketing tactics utilize keywords. This is huge and will help people find your podcast when they are searching. While it’s important to be clever and creative always make sure your title and description is simple enough for people to actually find you. When doing this, it is always helpful to think about what the average listener will put into a google search.