Micro-influencer marketing campaigns on Instagram lead to higher conversions than paying a Kardashian sister to promote your product or service. Here are the six critical steps you need to take to create and launch a high-conversion Instagram micro-influencer campaign.
It’s pretty rare to hear of someone doubling their commute-time, every day, for the sake of a photograph; but that’s exactly what Brian McWilliams does, partially to satisfy his Instagram audience of 130,000, but also for no other reason than that he enjoys it…