When it comes to Search Engine Optimization (SEO), having the right tools can make all the difference in tracking progress, identifying opportunities, and ensuring that your strategies are effective. Here…
Keyword research is a fundamental aspect of digital marketing that involves identifying and analyzing the search terms that people enter into search engines. This process and helps marketers understand what…
Building a content marketing plan is an essential strategy for any business looking to engage its audience, build brand awareness, and drive conversions. To create an effective plan, one must…
In the ever-evolving landscape of social media, new updates and stories are constantly shaping how we communicate and interact online. In today’s blog post, we are sharing two stories that…
Effective marketing is a multifaceted endeavor that requires a combination of strategic planning, creativity, and ongoing analysis. One of the most fundamental aspects of modern marketing is maintaining an active…
Working with Plann offers a streamlined, intuitive solution for managing your social media content effectively. As a comprehensive tool, Plann assists users in scheduling posts, analyzing performance, and strategizing content…
Protecting yourself against ransomware attacks is crucial in today’s digital age, where such malicious software can encrypt your files, holding them hostage until a ransom is paid. The first step…
Geofencing marketing represents a powerful, location-based strategy that allows businesses to engage directly with consumers through their mobile devices, based on the geographic area the consumer enters or exits. This…
Taking LinkedIn courses can offer a range of benefits to individuals looking to enhance their skills and advance their careers. One of the key advantages is the opportunity to acquire…
Capturing new Gen Z clients isn’t as difficult as it may seem! As a member of Gen Z, I can identify a few differentiating qualities that make this generation unique…
New Intern! This fall, Yelling Mule is gaining a new team member. Miranda is a senior Communications major from Endicott College and joining the Digital Marketing team. She’s excited to…
Instagram seeks broader ad placement opportunities. Instagram is starting to take steps towards increased ad availability across the platform. One of the most noteworthy components of this remodeling is expected…
In this week’s post, we are getting to know Jayna Costello. Jayna joined the team as a Digital Marketing intern for the fall. She is a senior Communication student at…
In this week’s post, we are getting to know Cristina de Cevallos. Cristina joined the team as a Digital Marketing intern in June and has been a key part…
Google’s online advertising platform is called Google Ads. It can increase awareness, help sell products or services, and drive more people to your website. In today’s blog we differentiate between…