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Boston Digital Marketing


Digital Dialogue EP 56: SEO vs. SEM

On this episode of Digital Dialogue, Katelyn and Scott are discussing the difference between SEO and SEM while also explaining how you can utilize both to increase exposure to your…

Google Is Changing Search For The Better

If you haven’t heard, Google is reinventing the way searching for things works with their newest neural network algorithm, BERT. It is an acronym for (Bidirectional Encoder Representations from Transformers)…

Digital Dialogue EP 55: Google’s BERT

On this episode of Digital Dialogue, Katelyn and Scott are discussing the newest changes to way searching for things on Google works with their deep learning algorithm BERT (Bidirectional Encoder…

Social Media Round Up

Facebook Staff is Demanding CEO Mark Zuckerberg Control Pervasive Ads  The rise in misinformation in political ads on Facebook has become a serious problem and making things worse is that…

Budgeting for Social Media Ads

Creating your own social media ads are easier than ever and all it takes is a little patience working through the platforms easy to use systems. Here are the numbers…

Digital Dialogue EP 54: Picking The Right Type of Paid Ads

On this episode of Digital Dialogue, Katelyn and Scott are giving a general overview of how to create ads and how different ads perform depending on the platform they are run…

Digital Dialogue EP 50: Meet Our Designers

Featured in this episode of Digital Dialogue, Katelyn and Scott are joined by two Yelling Mule designers, Emily and Lindsey. We used the time to pick their brain a little…

Drift’s Hypergrowth & Hubspot’s Inbound

Drift, the leading chat software and conversational marketing platform, hosted their yearly event at the Wang Theatre. With absolutely amazing speakers and performers to make it quite a memorable event….

Digital Dialogue EP 47: Our Favorite Marketing Campaigns

On this week’s episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact…

Social Media Minute Recap

What is Google’s New Social Media App Called Shoelace? You might not have heard of Shoelace and that is because it is currently only available by invite only in the…