Overview
We are an award winning Boston digital marketing agency that builds results-driven advertising and marketing campaigns for companies of all sizes. Our services range from creative branding and design work to paid media and CPC/Retargeting Management across numerous platforms.
Our suite of services were developed based off our clients needs and what would bring immediate value and ROI to their marketing dollars. No matter what your goal or budget, we have a solution for you.
Management
SEO
Is your business coming up on the first page of search results for your target keywords?
Search Engine Optimization (SEO) is the crucial task of making sure your website ranks high in search engine results so that your website receives more visitors. The goal is for your website to appear on the first page of results associated with keywords and terms that are closely related to your business and what your potential customers may be searching for. There are a number of different ways to improve your ranking on search results pages, and the Yelling Mule team is well-versed in the strategies – including effective copywriting and regularly updated content – to get you where you need to be, so that every search for relevant keywords sends traffic to your website.
Paid Ads
Paid media is a great way to reach potential customers on the platforms no matter what the industry.
People of all ages are using these platforms daily to connect with friends, family and also search for products and services. Traditional media is slowly trending downward in popularity and effectiveness, while not allowing you to track the ROI of your ad spend. With pay-per-click and social media marketing you can target new customers with pinpoint accuracy for much less than you’d pay for newspaper ads or any print related material.
Our Paid Ads services include:
- PPC Management: Be seen by customers the very moment they search for what you offer.
- Social advertising: Let us help you reach over 1 billion people with pinpoint accuracy.
- Retargeting: Advertise to people who have recently visited your website.
Campaigns
Behind every successful campaign is a well-thought-out strategy.
The old adage “throw it against the wall and see what sticks” is not the correct way to run a marketing campaign. For starters, with so much data surrounding user behavior readily available, it’s a waste of both time and money to post content that doesn’t add any value to your company.
By working with one of our Account Strategists, you can be assured that the game plan we put together for you will deliver results. Whenever we start with a new campaign we do a deep dive into the industry, your current campaigns, your competitors campaigns and any other data or information you have so we can see the full picture before we start on any planning.
Once we have all of that information digested we’ll put together a custom tailored strategy for your campaign. We’ll let you know which social media networks you should focus on, if you should be running Facebook Ads vs. Google Ads, if you need any video content to promote your campaign, and any other recommendations we have based on our research.
Micro Campaigns
There’s nothing small about our micro campaigns.
Sometimes you may just need help with a campaign you’re running or some extra hands around a product announcement. Our micro campaigns can integrate seamlessly with your existing campaigns and give them the extra boost they need. Your Account Strategist will work with you to understand your current campaign, analyze any and all data available, and find out which KPIs are important so we can be sure to surpass all your goals and expectations.
Creative
Copywriting
In today’s competitive world of Search Engine Optimization, working with a professional Copywriter should be a top priority when creating new content.
To keep people’s attention you need to incorporate more visuals and less text. To influence search engines like Google, you need your text to be that much better. Simple keyword infusion within copywriting can make all the difference. We will work with you to learn the ins and outs of your business and your target demographic so we can create the perfect message on all pages of your website and marketing materials.
Photography
Please stop using stereotypical stock photography! Today people want to see real photos of your business.
On every project, we always promote the humanization of the brand because that’s what sells and that’s what people want to see. Whether it’s headshots, product shots, or office photography, our professional photographers will help find the perfect angles with all content and perform photoshop sessions to perfect any imperfections. With any photoshoot, we will share all raw and polished photos with you to use for future marketing campaigns.
Videography
Video content is more powerful than text and photography because it can captivate attention spans easier and continuously engage your audience.
No matter what your goals are or what industry you’re in, there are a number of effective ways to incorporate video in your marketing strategy. Our video team has the latest and greatest. Using our 4K recording equipment and specialized microphones, we’ll be able to easily capture the content you’re looking for. We will curate all raw footage and help produce any kind of video you’re looking to create.
Graphic Design
Unique graphic design can change someone’s mind instantly.
What good is an advertisement if it is not visually pleasing? Yelling Mule has a team of talented and experienced designers who can showcase your brand in the best possible way to attract your target user or customer. Whether you need banners for social media, business cards for your employees, ads for Facebook, packaging for your product, or anything in between, we have all of your graphic design needs covered.
Social Media
Does your business need to be on social media? The short answer: Yes.
Our tried and true system allows us to give you the power of a full time social media manager for a fraction of the cost. With a mix of general, industry specific and company specific posts, we give your social profiles the power to engage and add value to your followers. We’ll determine which types of posts get the most engagement and what time of day your followers are online to help customize a posting schedule that is results driven. A good social media campaign is about much more than just focusing on the number of followers you have. It’s about engagement and connecting with key influencers.
Using proprietary algorithms we can find key influencers in your industry and get them talking about you by talking to them. There’s nothing better than free word of mouth! This spreads brand awareness as well as gives your profile authority since a trusted member of the community endorses you.