Stands for Asynchronous JavaScript and XML. AJAX is typically used for creating dynamic web applications and allows for asynchronous data retrieval without having to reload the page a visitor is on. The JavaScript on a given page handles most of the basic functions of the application, making it perform more like a desktop program instead of a web-based one.

The text a link uses to refer to your site. This can make a big difference in your site’s search engine results. See also: Backlink.

Approval, or final approval, is given to a design proof once it's exactly the way you want it. Keep in mind the purpose of the approval is the layout and overall design, not the exact text or photos, which can be easily changed once it's in the content management system (CMS).