On this episode of Digital Dialogue, Katelyn and Scott will be welcoming on Yelling Mules junior web developer Colleen again this week to talk about the 2019 Women’s World Cup which is currently being played in Paris, France!

With the goal of one billion viewers, the tournament is obviously a very big draw for marketers. The last time the mens tournament was played, the men’s national team failed to qualify.

Therefore, there will be a lot of Americans and Internationals alike watching the opening games. If you are looking for an amazing example of a marketing campaign for the 2019 Women’s World Cup, check out Nikes “Dream Further”.

If you want to learn more: we talk everything from what demographics will be watching, how they will be watching, and how different brands other than Nike have been investing in the World Cup. Check out the full episode below!