On this episode of Digital Dialogue, Katelyn and Scott continue exploring the process of building a brand with even more information for you! Branding processes can vary at certain states depending on where you brand is and what your goals are. Therefore, we decided to share with you how your process should look from creation to monitoring post launch analytics. First, as always we share with you two relevant social media stories that we found!

Youtube is Scaling Back its TV-Like Programming Efforts

YouTube is reportedly looking to scale back its original content efforts as competition in the sector proving to significant for the platform to gain a foothold with its own TV-like programming. Competition including Netflix, Hulu, and Amazon Prime TV continue to maintain a stronghold in the sector.

Google has since clarified that it’s not completely scrapping the program, but it is scaling back. This is part of the brands broader shift away from the original paid subscription model of its YouTube Red service.

Instagram Launches ‘Checkout’ Feature to Facilitate In-App Shopping

After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping, Instagram is now taking the next step with the introduction of a new checkout option in the app.

Brands such as: Adidas, Burberry, HM, Michael Kors, Nike are already signed on and you can purchase their stuff directly from the Instagram app. You even get notifications from Instagram when your package is shipped and delivered!

Click below to listen to the full podcast where we talk about these stories and finish our series on branding!