Email is a great way to contact consumers. It helps to both raise brand awareness and promote your business/services. In this blog, we’ll walk you through the basics of email marketing, and how to get started.

Email marketing is the process of targeting consumers through email. Email campaigns are valuable because they target a group of pre-determined people – an audience of subscribers. The act of subscribing to an email list gives companies a direct line of communication to users who initiate interest. According to HubSpot, there are 4 billion daily email users. Some may think that email marketing is outdated; however, more than half of the world’s population uses their email routinely. Though it may not be as exciting as more modern marketing initiatives, accounting for this metric is important because it opens up a new opportunity for driving engagement and nurturing sales.

But where do you start? Create a strategy and define your goals. Email marketing is a different platform, so it requires its own plan. Next, you should compose an email list. Overtime, you can assume that users will subscribe to your email list. However, you’ll want to establish one to start. Doing so takes time – but overtime this list should grow. After a base of individuals is established, a posting schedule should be created. How often do you plan on contacting your list? A consistent schedule can help build a relationship with your list.

Using an email marketing service is essential. A service can support you when navigating this new marketing initiative. Some that you may consider using are HubSpot, Mailchimp, or SendInBlue. All will aid you in the process of efficiently creating marketing emails.