There’s no doubt about it, stories have had a considerably strong impact across a variety of social media platforms. According to Facebook’s Quarter 4 report, Instagram Stories are the most successful type of story with 500 million people using it daily. These new figures show that Facebook’s multiple platforms monopolize the usage of stories compared to Snapchat.

With this obvious popularity, companies are making it a priority to take full advantage. Here are a few easy ways you can use Instagram Stories to increase your brand exposure.

Share Behind The Scenes Content 

Showing our followers what goes on behind the scenes of a photoshoot or even in the office are some of our favorite types of stories to share. Sharing that type of personal insight in real time gives followers the opportunity to come along for the ride.

Instagram’s New Quiz Sticker 

Instagram is close to launching a new feature. The new ‘Quiz’ sticker will provide brands with more opportunity to increase their engagement through stories. Located among the other interactive stickers, users have the option to prompt their followers with a question and provide answers for them to choose from. This is a great way to generate excitement over an event, new product or even honest customer feedback.

Point Followers to a Specific Instagram Post

We are all familiar with Instagram’s algorithm and its effect on post visibility or lack thereof.  Sharing your post to your story is an excellent way to ensure that your content gets in front of your following.

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