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What does your company do?
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Who is your target customer? What are the biggest pain points for them?
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Please share your current social media strategy
How often do you post (paid vs. organic)?
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What platforms are you currently using?
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What type of posts have you been posting on social media (graphical, typography, product shots, lifestyle shots)?
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Examples of past social media campaigns
What was involved in the campaign (graphics, video, platforms involved, ad copy, engagement strategy)?
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What was your primary goal (lead generation, engagement, followers) when running the campaing?
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What have been your past ad campaign budgets?
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Who has been your target audience in these campaigns?
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In summary, what do you believe is working vs. what is not working?
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Please share your current social media insights
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Goals
What are your 3 main goals you would like to achieve through social media marketing (lead generation, brand awareness, increased engagement, sales)?
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Who would you like to reach via social media marketing?
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What types of social media campaigns would you like to run?
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What would you like your social media content calendar to look like?
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What brands do you think have a good social media presence?
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