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SEO vs. SEM

These two terms are often used in the marketing world and are just as often mixed up by people who do not work with them on a daily basis. That…

Digital Dialogue EP 56: SEO vs. SEM

On this episode of Digital Dialogue, Katelyn and Scott are discussing the difference between SEO and SEM while also explaining how you can utilize both to increase exposure to your…

How To Grow Your Following On Social Media

Over the years it has become a common practice for some to purchase followers in order to grow their social media presence.  While this might seem like an easy course…

Digital Dialogue EP 45: Best Times to Post on Social

  Featured in this episode, Katelyn and Scott share what they find are the best times to post content on social media. There is a lot of great data on…

Social Media Insights

Social media insights are considered to be extremely valuable. They play a vital role whenever you conduct a social media analysis or strategy. Now to make sure each analysis or…

What Is A Social Media Analysis?

Running any form of social media efficiently requires a detailed social media analysis. A social media analysis provides you with the outline and details needed to achieve the specific goals…

RECAP: Digital Dialogue EP 41: Social Media Etiquette

On this episode of Digital Dialogue, Katelyn and Scott are talking all about social media etiquette. While social media provides a certain level of freedom to express oneself, there are…

Why You Should Still Include Live Video In Your Marketing Strategy

When Facebook and Instagram first introduced live video to their respective platforms, it was extremely popular. If you weren’t recording a live video, you were watching one. As time progressed,…

Site Launch: Harpoon Brewery

Over the last couple of months, we have had the opportunity to work closely with Harpoon Brewery as we designed their new website. We had the best time working on this…

How To Utilize Influencer Marketing In Your Next Campaign

Over the last couple of years, companies have been turning towards influencer marketing as a way to promote to a more niche audience. According to Adweek, the industry of established…

How Social Media is Trying to Improve its Effect on Mental Health

It’s no secret that the presence of social media has increased over the last couple of years and this presence has had a rather hurtful impact on the public’s mental…

7 Steps to Creating a Social Media Marketing Strategy

One of the most important things to do when working in the social media marketing realm is creating a strategy. A social media marketing strategy is an overview of everything…

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The Branding Process- 5 Step Guide

Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…

RECAP: Digital Dialogue EP 26: Building Your Brand

  On this episode of Digital Dialogue, Katelyn and Scott go into the various ways for your business to build the brand! First, we shared two social media stories about Facebook…