Exact match domains (EMDs) are keywords or phrases in the form of a domain name. Let’s say you own a flower shop in Boston. You may register flowershopinboston.com and redirect that to your main site in hopes that someone searches for “flower shop in boston”. In the past Google loved exact match domains so much that it would put them at the top of the search results.
With Google Analytics there are hundreds of metrics you can look at, and although all are important, there are seven that you should focus on:
1) Visitors –
Knowing how many visitors your site has is important. It tells you if your marketing is working, what days of the week you get more visits, etc.
I’ve lost count the number of times someone has said to me “my web guy disappeared” and fortunately less often, yet just as inconvenient, “my web guy has passed away”. When this happens you generally go through a few stages.
First is denial (if they didn’t pass away). You hope that maybe they’re on vacation, or something happened where they can’t answer their phone, email, or door if you went to their office (or house).
