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Social Media


Why You Need A Content Calendar

Developing a content calendar can be a daunting task for many social media marketers but it is probably one of the most important ones. A content calendar is essential when…

RECAP: Digital Dialogue EP 33: Our Favorite Social Media Tools

On this episode of Digital Dialogue, Katelyn and Scott are expounding on social media strategy with the best tools to help you maintain your multiple accounts across multiple platforms. Take a…

7 Steps to Creating a Social Media Marketing Strategy

One of the most important things to do when working in the social media marketing realm is creating a strategy. A social media marketing strategy is an overview of everything…

RECAP: Digital Dialogue EP 32: Creating Your Social Media Strategy

On this episode of Digital Dialogue, Katelyn and Scott are discussing the easiest way to curate and maintain a social media strategy in order to keep your brands presence felt across…

RECAP: Digital Dialogue EP 31: The Ins and Outs of Blogging

On this episode of Digital Dialogue, Katelyn and Scott are discussing their tips for running a successful blog! We have our own way of doing things here at Yelling Mule, but…

5 Networking Tips You Need To Know

Networking is instrumental in terms of professional and personal growth. But let’s be honest, it can be awkward, especially if you haven’t done it in a while. If you’re actively…

Why You Need to Start Running Social Media Ads

Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones…

RECAP: Digital Dialogue EP 29: Social Media Ads

On this episode of Digital Dialogue, Katelyn and Scott are discussing the importance of utilizing paid social media ads. During the podcast we give tips on maximizing the potential of your…

RECAP: Digital Dialogue EP 28: Psychology in Marketing

  On this episode of Digital Dialogue, Katelyn and Scott are discussing the role psychology plays in marketing. During the podcast we talk about how crucial psychographic information: such as your buyer’s…

Must Watch: 3 TED Talks To Up Your Productivity

1. Creating a Decision Budget Having a lot on your mind at all times of the day can become extremely stressful and damaging to your health. If you have found…

The Branding Process- 5 Step Guide

Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…

How To Increase Your Organic Reach On Social Media

As social media platforms have changed, so has the organic reach of content posted on them. There are a number of variables that have contributed to this decline but don’t…

RECAP: Digital Dialogue EP 25: Increasing Engagement on Instagram via Stories

On this episode of Digital Dialogue, we explored the various ways that you can organically grow your engagement through Instagram stories! First, we shared two social media stories about Facebook…

How To Utilize Instagram Stories To Increase Your Brand’s Visibility

There’s no doubt about it, stories have had a considerably strong impact across a variety of social media platforms. According to Facebook’s Quarter 4 report, Instagram Stories are the most…

RECAP: Digital Dialogue EP 20: Social Media in Superbowl LIII

On this weeks episode of Digital Dialogue we stepped away for the week from talking about the web development process at Yelling Mule. This week we are taking a look…