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Digital Dialogue EP 56: SEO vs. SEM

On this episode of Digital Dialogue, Katelyn and Scott are discussing the difference between SEO and SEM while also explaining how you can utilize both to increase exposure to your…

Social Media Round Up

Facebook Staff is Demanding CEO Mark Zuckerberg Control Pervasive Ads  The rise in misinformation in political ads on Facebook has become a serious problem and making things worse is that…

Budgeting for Social Media Ads

Creating your own social media ads are easier than ever and all it takes is a little patience working through the platforms easy to use systems. Here are the numbers…

Digital Dialogue EP 54: Picking The Right Type of Paid Ads

On this episode of Digital Dialogue, Katelyn and Scott are giving a general overview of how to create ads and how different ads perform depending on the platform they are run…

The Benefits of Podcasting

Over the last couple of years, podcasts have become an extremely popular medium. According to Podcast Insights, there are currently over 750,000 podcasts out there with over 30 million episodes…

Digital Dialogue EP 52: The Rise of Podcasts

In this episode of Digital Dialogue, Katelyn and Scott cover how the podcasting platform is being used for marketing and share some of their favorite ones to listen to!

Social Media Round Up Weekly Stories

Facebook Facing Potential AntiTrust Lawsuits Facebook competitors like Snap, Inc. whose only company is Snapchat have been talking to the Federal Trade Commission. Snap, Inc. is claiming that Facebook tried…

Digital Dialogue EP 51: Social Media Roundup

Featured in this episode of Digital Dialogue, Katelyn and Scott are conducting a social media round-up. From Facebook to Twitter, they are diving in on this week’s most recent social media…

How To Grow Your Following On Social Media

Over the years it has become a common practice for some to purchase followers in order to grow their social media presence.  While this might seem like an easy course…

Digital Dialogue EP 48: Buying Followers

On this week’s episode of Digital Dialogue, Katelyn and Scott are talking discuss why buying social media followers is never worth it. It may seem like an easy way to…

Key Elements In A Successful Marketing Campaign

What is a Marketing Campaign According to Entrepreneur, a marketing campaign is “a specific, defined series of activities used in marketing a new or changed product or service, or in…

Digital Dialogue EP 47: Our Favorite Marketing Campaigns

On this week’s episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact…

Social Media Minute Recap

What is Google’s New Social Media App Called Shoelace? You might not have heard of Shoelace and that is because it is currently only available by invite only in the…

Finding the Best Times to Post on Social Media

When posting on business social media accounts, it’s extremely important to have a detailed content calendar. An organized plan for your content allows you to see what you will be…

Digital Dialogue EP 45: Best Times to Post on Social

  Featured in this episode, Katelyn and Scott share what they find are the best times to post content on social media. There is a lot of great data on…