As we approach March, it’s time to start focusing on next month’s content calendar. Social media “holidays” help connect to viewers on a more fun and personal level. Posting about…
Thanksgiving is all about family, friends, food, and being thankful. Not for marketing teams, however. As we near the end of the year, the holiday season brings out fierce competition,…
Yesterday, November 9th, we celebrated Social Media Kindness Day (SMKD). SMKD encourages all social media users to be more kind, creating a more uplifting digital environment. In honor of this…
Home to 850M members, 59M companies, 128K schools, and 39K skills, LinkedIn is a networking necessity for all companies and professionals – if you’re not a member, you should be….
Instagram seeks broader ad placement opportunities. Instagram is starting to take steps towards increased ad availability across the platform. One of the most noteworthy components of this remodeling is expected…
Instagram Reels are generating the most reach on the platform. At the moment, Instagram is heavily focused on video. According to platform chief Adam Mosseri, to best serve its customers,…
Streaming is a quick and uninterrupted way to view online content. It has become the primary way that people watch and listen to music and videos. Video on demand (VOD)…
Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The main characteristic of influencer…
According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…
Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…
Instagram is the fastest growing social media platform and combines multiple formats to create organic content (photo, video, stories, reels, IGTV, and live videos). It is a place to showcase…
Podcasts have become another vital platform companies need to consider when building their social presence and awareness. A podcast is a series of digital audio files that can be listened…
Instagram’s Creative Lab Instagram has developed a new initiative to help users maximize their efforts on the platform. The Creative Lab offers a number of tutorials covering channel growth, monetization,…
With a number of design tools available to the public, it’s hard to narrow down which ones are the most effective to use. A lot of factors contribute to…
Instagram Tests New ‘Status’ Display Do you want to know what other users are up to on Instagram? Instagram is in the process of testing a new option that allows…
