Halloween is a prime opportunity for businesses to engage with their audience through creative and themed marketing campaigns. Each year, brands find innovative ways to capture the spooky spirit of…
In the fast-paced world of social media, staying updated with the latest news and trends is crucial. From platform updates to viral movements, here are some of the most significant…
Instagram Reels are generating the most reach on the platform. At the moment, Instagram is heavily focused on video. According to platform chief Adam Mosseri, to best serve its customers,…
Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…
The following is a breakdown of each generation’s involvement with the most popular social media channels available to date! Baby Boomers: 1946 – 1964 Baby boomers are the oldest generation…
Facebook Facing Potential AntiTrust Lawsuits Facebook competitors like Snap, Inc. whose only company is Snapchat have been talking to the Federal Trade Commission. Snap, Inc. is claiming that Facebook tried…
Featured in this episode of Digital Dialogue, Katelyn and Scott are conducting a social media round-up. From Facebook to Twitter, they are diving in on this week’s most recent social media…
What is Google’s New Social Media App Called Shoelace? You might not have heard of Shoelace and that is because it is currently only available by invite only in the…
Running any form of social media efficiently requires a detailed social media analysis. A social media analysis provides you with the outline and details needed to achieve the specific goals…
On this episode of Digital Dialogue, Katelyn and Scott are talking all about social media etiquette. While social media provides a certain level of freedom to express oneself, there are…
Over the last couple of years, companies have been turning towards influencer marketing as a way to promote to a more niche audience. According to Adweek, the industry of established…
It’s no secret that the presence of social media has increased over the last couple of years and this presence has had a rather hurtful impact on the public’s mental…
Developing a content calendar can be a daunting task for many social media marketers but it is probably one of the most important ones. A content calendar is essential when…
On this episode of Digital Dialogue, Katelyn and Scott are expounding on social media strategy with the best tools to help you maintain your multiple accounts across multiple platforms. Take a…
On this episode of Digital Dialogue, Katelyn and Scott are discussing the easiest way to curate and maintain a social media strategy in order to keep your brands presence felt across…
