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Small Business


How to Be a Social Media Team of One

It’s not easy being a team of one, most definitely not. In between content creation, curation, genuine engagement, puppeteering strategy, photo editing, tweaking design, monitoring growth – social media can…

This 2017, Avoid Hard Selling Like the Plague

Let’s start 2017 by getting rid of the concept of hard-selling! We’re not saying you should never sell yourself, but most of your engagement and content should not revolve around…

How Important Is a Profile Picture?

Your profile picture is everything! Generally speaking, the photography you use in your social media campaign speaks volumes about your business. More importantly, your profile picture is what everyone will…

How-to: Build An Organic Audience

We’ve all done it. Curiosity begs you to seek out your competitors on social media but then you do, and what?! They have over 10k followers?! But how?! What sorcery…

Social Media Platforms: What to Choose and How to Choose Them

If there’s one question we get often it’s “what social media platforms do I need for my business?” The answer is: not every single one. Here’s the thing, while you…

You Know What Every Brand Needs? A Great Logo

One of the first steps in establishing a social media presence or persona relies on how you brand yourself. It’s your self-image. It will speak volumes about your company in so many different ways. Your logo speaks volumes about your business. Think about it – your logo will be placed on everything from business cards to email signatures and promos.

5 Habits of Successful Social Media Managers

What makes for a highly successful social media manager? Well, besides an enormous amount of coffee, there is plenty that goes into any social media position. Social media can be very time consuming, but if you manage your time properly and rely on these habits as your guideline, then you’ll do fine!

Social Media Platforms to Keep Your Eye On

Is it already ‪Freebie Friday‬?! With all the Instagram versus Snapchat talk, we decided to run you through a few ‪‎Social Media‬ platforms to keep an eye on! Let’s start…

Building Your Content Calendar

So, you might be asking “Who cares?! I don’t need a content calendar!” Well, false. You do. Everyone does. Most especially if you are managing more than one social media account. Planning week by week is not an efficient use of time. With a calendar and pre-planned posts, you’ll be able to utilize your time more wisely and make great content with less stress!

Mule On The Move

If you didn’t already know, Yelling Mule is shipping up to Boston – whoa! Historic, Salem, MA has served as the home of Yelling Mule for three years as we…

The New YellingMule.com Is Live

After months of planning, wireframes, designs, development, copywriting, photography and everything else that goes into a complete overhaul of a 50+ page website the new YellingMule.com is finally live!

Google’s “Mobilegeddon” Is Upon Us

I can’t remember the last time a change in the web industry got this much hype. I have people who can’t even spell SEO asking me if I’ve heard about…

7 Things To Look For When Hiring A Web Design Company

Before we get started, I want to assure you that this isn’t going to be a “Hire Yelling Mule! We’re the #1 Boston Web Design company!” post. This is a post that will hopefully help you get the most out of your web company, and ensure that they don’t take advantage of you.

Is Yelp the Tony Soprano of Review Sites?

It seems like for as long as I’ve known about Yelp I’ve heard stories about them hiding good reviews and showing bad ones. I’ve come to the conclusion that Yelp is the Tony Soprano of review sites.

Boston Web Design

It’s the beginning of a new year, and hopefully you have some resolutions for your online marketing. Whether it’s to blog more, work on your SEO, or maybe even completely redo your website. If yours is the ladder, you should know what your options are, and why a DIY website may not be the best fit for you.