Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The main characteristic of influencer…
On this episode of Digital Dialogue, Katelyn and Scott are giving a general overview of how to create ads and how different ads perform depending on the platform they are run…
On this episode of Digital Dialogue, Katelyn and Scott are talking about live video strategy and the various ways you can implement it into your overall video marketing strategy. Before we…
Over the last couple of years, companies have been turning towards influencer marketing as a way to promote to a more niche audience. According to Adweek, the industry of established…
On this episode of Digital Dialogue, Katelyn and Scott will be discussing the topic of influencer marketing! The extremely popular and trendy way that companies are sharing their brands and products…
On this episode of Digital Dialogue, Katelyn and Scott are discussing the easiest way to curate and maintain a social media strategy in order to keep your brands presence felt across…
Are you trying to determine whether or not your business needs to run social media ads? All you have to do is look at the current metrics and forecasted ones…
Branding is a term you hear a lot in the world of marketing but do we really understand the meaning behind it? According to Business Dictionary, a brand is a…
Instagram continues be one of the most innovative social media platforms because they are always tinkering with their algorithms to make consuming content easier and more enjoyable. It has always…
Micro-influencer marketing campaigns on Instagram lead to higher conversions than paying a Kardashian sister to promote your product or service. Here are the six critical steps you need to take to create and launch a high-conversion Instagram micro-influencer campaign.
It’s pretty rare to hear of someone doubling their commute-time, every day, for the sake of a photograph; but that’s exactly what Brian McWilliams does, partially to satisfy his Instagram audience of 130,000, but also for no other reason than that he enjoys it…
“Social media is a reflection of my life because I am, in some ways, my brand.” We’re all well-aware of the social media influencers: a group growing every day, filled…
