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How to Excel in the New Year: Inbound Marketing Strategies for 2018

Here are 8 ways to get ahead of the curve on inbound marketing in 2018, backed by official statistics. In 2018, it’s going to be harder than ever to grab your audience’s attention, but if you market yourself correctly, and continue to create a variety of thoughtful, high-quality online content, backed by analytics and personalized for the customer, then don’t worry. With time, they’ll find you.

How to Excel in the New Year: SEO Strategies for 2018

SEO strategies are necessary to keep, or earn, a page 1 spot on search engines in 2018. Here’s a full overview of SEO strategies for 2018, including how to rank for keywords, the necessity of mobile-first, how to achieve a higher domain authority…

How to Excel in the New Year: Web Design Strategies for 2018

Here are eight web design trends expected to flourish in 2018. 2018 will be the year of efficiency when it comes to web design. Now, think about efficiency, when it comes to your website. Your website primarily exists to increase conversions, right? So, in 2018, what is the user going to expect, and want, out of a website?

How to Excel in the New Year: Web Design, SEO, and Inbound Marketing Strategies for 2018

2018 should be your year; it should be the year you hang up new “#1 Winner” trophies in your office; the year you hit new records of conversions; and the year you attract a larger group of buyers to your website. Here’s a three-piece blog series about web design, SEO, and inbound marketing strategies for 2018.

How to Put Your Small Business on the Snap Map

Snap Maps, a Snapchat feature, is a great way for small businesses to get ahead of the curve. How valuable is it for you to have the opportunity to see what your potential customers are up to… right now?

How to Increase Blog Traffic Overnight

I’m relatively new to this blogging game, but as a millennial, I’m also incredibly impatient. And yes, I know from research that increasing blog traffic, and website traffic, requires months of consistent, quality blog writing, thoughtful SEO marketing strategies, and patience… but this article isn’t about that. It’s about how to increase your blog traffic overnight.

How to Use Informational Interviews to Get Your Dream Job

When I started searching for a job at the beginning of this summer, I had two problems: One, I almost never got an interview–without a good reference to get me in the door, I was overlooked in the piles of hundreds of other applicants’ resumes. And two, when I did get an interview, I often found myself holding back (for good reason) from asking a pressing concern of mine: “Would I even like this job, if you were to hire me?”

How to Host the Ultimate Twitter Chat Party

I get it–it can be scary. It’s like being the new kid at school. How are you supposed to make friends? How are you supposed to stand out (for good…

Fostering Creativity and Innovation in the Workplace via TedTalks

Many of you, presumably, don’t have the time to sit around and comb through TedTalks, vehemently searching for inspiration. But those of you who don’t have the time to stimulate…

Four Easy Ways to Get More Traffic to Your Website

It’s a bit anticlimactic when you first “go live” with your new, updated website, just to see that your analytics barely shift; or when you write that thought-provoking, controversial, smart piece of content meant to drive traffic to your blog, but two days later, it’s already looking like its dropped off the cliff into internet-obscurity. Answer me this: If you have the perfect website, why isn’t everyone flocking to it?

Facebook Messenger: Four Brilliant Marketing Strategies to Grow Your Business

We’ve compiled a list of four brilliant ways to use Facebook Messenger to improve your marketing strategies, and increase sales to grow your business. More people today use messaging apps than social media. And this is a largely untapped market, particularly because it’s typically reserved for personal messages between friends.

Six Steps to Ensure a Succcessful Site Launch

You’re probably thinking that the hardest part about designing a new website is the design part–and maybe that’s partially true. But if you don’t properly promote your brand-new, fully-functional, user-friendly…

Four Old Psychology Tricks to Help Your Marketing Strategies

Let’s take a look at four impressive psychology studies and how they can immediately improve your marketing and sales strategies. Either I’m the most gullible person on the planet (probably), or I can attest to these from personal experience as a consumer… they work.

How to Actually Use Your Google Analytics

Google Analytics can be an overwhelming experience–trust me, I get it. There’s just so much information to sift through–how is anyone supposed to know what’s the most important, or even where to start? It’s also one of the most valuable (and free!) tools you have at your disposal to drive new traffic to your website.

The LinkedIn Message That Can Land You a Job

In my mind, sending your resume via company website won’t get you anywhere if you don’t find a way to get a reference, too. But you’re dad doesn’t have to own the company, and you don’t have to have any second-cousins in the industry, to get one. Here’s what you can do instead.