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7 Logo Design Trends in 2018

  A logo is your mark on the world. It literally translates to “reason” in Greek. Brands spend a lot of time and money on their logo because it defines…

Micro-Influencer Marketing: How to Create High-Conversion Instagram Campaigns

Micro-influencer marketing campaigns on Instagram lead to higher conversions than paying a Kardashian sister to promote your product or service. Here are the six critical steps you need to take to create and launch a high-conversion Instagram micro-influencer campaign.

How to Plan Your Video Marketing Strategy: A Complete Guide

We’ve created a complete five-step instruction guide to plan your video marketing strategy for 2018. As Yelling Mule plans to create and market more video content in the upcoming year ourselves, we thought it might be helpful for us to create a step-by-step guide for any small businesses who aren’t sure where to begin.

The 5 Best Questions to Ask at a Job Interview

Here are the five best questions to ask at the end of an interview to impress your interviewer. These questions will: 1. prove you’ve done your homework; 2. set yourself up for future success when you follow-up with the recruiter; and, 3. help you get clarity.

10 Easy Ways to Build Your Brand via Instagram Stories

300 million daily users use Instagram Stories every day; here are 10 easy ways you can use Instagram Stories to authentically build your brand message with your audience, captivate your ideal demographic, and achieve big results.

11 Critical Design Elements of a High Conversion Landing Page

These 11 critical design elements of a high conversion landing page have helped companies increase conversion rates by over 170%, and have generated an additional 1 million in revenue: rather than focusing on attracting traffic, focus on how to convert your traffic into customers.

How to Excel in the New Year: Inbound Marketing Strategies for 2018

Here are 8 ways to get ahead of the curve on inbound marketing in 2018, backed by official statistics. In 2018, it’s going to be harder than ever to grab your audience’s attention, but if you market yourself correctly, and continue to create a variety of thoughtful, high-quality online content, backed by analytics and personalized for the customer, then don’t worry. With time, they’ll find you.

How to Excel in the New Year: SEO Strategies for 2018

SEO strategies are necessary to keep, or earn, a page 1 spot on search engines in 2018. Here’s a full overview of SEO strategies for 2018, including how to rank for keywords, the necessity of mobile-first, how to achieve a higher domain authority…

How to Excel in the New Year: Web Design Strategies for 2018

Here are eight web design trends expected to flourish in 2018. 2018 will be the year of efficiency when it comes to web design. Now, think about efficiency, when it comes to your website. Your website primarily exists to increase conversions, right? So, in 2018, what is the user going to expect, and want, out of a website?

How to Excel in the New Year: Web Design, SEO, and Inbound Marketing Strategies for 2018

2018 should be your year; it should be the year you hang up new “#1 Winner” trophies in your office; the year you hit new records of conversions; and the year you attract a larger group of buyers to your website. Here’s a three-piece blog series about web design, SEO, and inbound marketing strategies for 2018.

How to Put Your Small Business on the Snap Map

Snap Maps, a Snapchat feature, is a great way for small businesses to get ahead of the curve. How valuable is it for you to have the opportunity to see what your potential customers are up to… right now?

How to Increase Blog Traffic Overnight

I’m relatively new to this blogging game, but as a millennial, I’m also incredibly impatient. And yes, I know from research that increasing blog traffic, and website traffic, requires months of consistent, quality blog writing, thoughtful SEO marketing strategies, and patience… but this article isn’t about that. It’s about how to increase your blog traffic overnight.

How to Use Informational Interviews to Get Your Dream Job

When I started searching for a job at the beginning of this summer, I had two problems: One, I almost never got an interview–without a good reference to get me in the door, I was overlooked in the piles of hundreds of other applicants’ resumes. And two, when I did get an interview, I often found myself holding back (for good reason) from asking a pressing concern of mine: “Would I even like this job, if you were to hire me?”

How to Host the Ultimate Twitter Chat Party

I get it–it can be scary. It’s like being the new kid at school. How are you supposed to make friends? How are you supposed to stand out (for good…

Fostering Creativity and Innovation in the Workplace via TedTalks

Many of you, presumably, don’t have the time to sit around and comb through TedTalks, vehemently searching for inspiration. But those of you who don’t have the time to stimulate…