Starting SEO

Search Engine Optimization (SEO) is all about making small modifications to your website to improve your ranking on Google’s search results page.

Good search engine optimization work is sustainable and drives organic traffic from search engines to your page. The traffic on social media can be unpredictable, and the traffic for a paid campaign ends when the ad stops running. Utilizing SEO is a great way to reach new customers, especially as email marketing and ad targeting have become more extensive.

If you are just starting in SEO, here are six easy things you can do to optimize your website.

Write Quality Content

Creating original copy will immediately perform better on Google. Content copied and pasted onto multiple pages on your website will be penalized, so always REWRITE or edit the content to be unique.

Relevant Keywords

Research your niche beforehand on Google to find trending and relevant keywords. When you get to writing your blog, do NOT spam your content with this keyword because the platform will assume you are writing for the search engine, not humans, and penalize your content. You should include your keyword once in the blog’s title, URL, and meta description.

Character Count

Best practices for character count vary for each component. The title of a blog should have anywhere between 30-60 characters. You should be writing an original meta description that is under 160 characters. For a page or post, you should have at least 300 words written to qualify as worthwhile content.

Linking

Linking is a crucial part of optimizing your posts! You have to include links on your page to both internal and external sources. The internal link strategy is done to help users navigate between relevant pages on your site. In addition to this, you should be adding links to external websites to provide your readers with valuable resources to help them better understand the topic.

Accessibility friendly

Make sure that your posts are accessible to all and follow ADA guidelines. Add alt text to all images and check that your heading tags follow WordPress format. If you need additional resources or are wondering if your website is ADA compliant the Yelling Mule team would be happy to assist you.

Delete Pages That Stop Website Traffic

Review your analytics and look to see if there is a page that customers go to and then immediately leave which doesn’t lead to a conversion. Pages that do not bring traffic to your website should be deleted immediately. If the page is a crucial part of your site, then take this as an opportunity to revamp the page and make the call to action clear as day.

Conclusion

Our marketers will conduct market research to determine trending keywords and see what competitors are doing. They will then organize a marketing strategy for your business’ website to soar to the top of the ranks.

Interested in learning new SEO trends that have arisen in 2023?

Request a call (https://www.yellingmule.com/request-info/?service=SEO)