The Coronavirus pandemic has induced a digital transformation that has moved millions of people online, and will likely continue to do so into 2021.  Between Facebook, Instagram, Twitter, and TikTok people are consuming content in ways that have never been seen before. 

Videos are still consumers’ favorite way to view content, and the overall percentage of video content in Q3 rose to 28.8 percent (Socialbakers, 2020). In fact, after images, which form 70% of all Facebook content, videos are the second most popular type of post of the platform. 

They currently make up 17% of all content of Facebook beating out status updates and shared links. Facebook just released The 2021 Topics and Trends Report From Facebook IQ, where they analyze four regions—Asia Pacific, Europe, Latin America and North America—and eight countries within them, delving into conversation topics that gained momentum on Facebook and Instagram and assessing the habits and interests these reflect.

Facebook’s research discovered that,

“Between March and April 2020, e-commerce spending increased 29% month over month as people sought out necessities online, and nearly half of Australian online shoppers reported using at least one new digital shopping platform for the first time between July and August 2020. Among new shopping trends taking off are subscription boxes, which supply people with new selections of drinks and snacks, beauty products and vitamins each month. In a time when people’s schedules and surroundings are otherwise predictable, unboxing these deliveries provides some much-needed serendipity”.

Trends continue to show that consumers are open and willing to use digital shopping platforms especially to avoid traveling to multinational retail corporations.

Small business sales have been deeply affected by government closures and it is more important now that ever to have a digital presence that gives your potential costumers a place to buy online.